Client: Family and Community Services, E Tu Whānau!

4 unique illustrations and accompanying poster designs.

The idea behind the E Tu Whānau campaign is about creating a future for our whānau, hapū, and iwi, in supporting the building blocks for positive change. For this poster series several Māori koru patterns were illustrated to represent the emotions surrounding each poster’s message. The color gradient’s chosen while being distinguishably different allow each poster to uniquely convey and embody it’s message while layered with a clear typographical hierarchy.