Exciting Times


Posted by at 3:18 pm

It was August 2005 when I first started The Alchemist, and now almost 7 and a half years later, I’m shutting it down. Time for changes and renewals. It’s been exciting, challenging at times, but overall a very rewarding experience for me. I have had an awesome time working and at the same time, trying to make it work. Read more…


Typography Tips


Posted by at 3:15 pm

Many people think that typography is just using Helvetica in a large font size and making some of it bold. But there is more, much more. Typography is the art and technique of arranging type in order to make the text or message easily understood. Typography is all about the details.
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Time of changes…


Posted by at 3:05 pm

We’ve been through some exciting times here at The Alchemist. Michael (our original resident geek) got offered a job at Google in San Francisco, and then the next geek, Jonathon got offered a job at Facebook! Victoria moved on to a better job, and now Amy joined us, taking over Victoria’s responsibilities.

George started university (full-time) this February at Massey, studying towards his Post Graduate diploma in design. There are some updates due here, but we’re taking our time going through it, but it’ll come eventually once things settle down a bit.

George is also preparing for the New Zealand Art show in August. If you’re going to be in Wellington he would appreciate seeing you there.

Actu8 (George’s November 2011 exhibition) was a big success. Lots of positive feedback and growth there. We’ll try to update the ‘About’ page at some point, till then… be safe.