George’s latest creative venture ACTU8, featuring screen-prints, collages and other personal work, had it’s premiere exhibition on Thursday the 27th of October at Thistle Hall, Cuba Street. It carried on over the weekend until Sunday the 30th, ending up being a fantastic success for everyone involved.

The opening night began steadily until the gallery was almost full to maximum capacity later in the evening. Around 200 people turned up over the course of the weekend, with many friendly faces arriving to celebrate George’s creative accomplishment.

For more information head to George’s portfolio website and personal blog, which includes his screen-print pricing for purchasing prints. He also will soon be updating his archives with detail images of his new work, and an insight into the creative process behind this latest exhibition.

Client: Family and Community Services, E Tu Whānau!

4 unique illustrations and accompanying poster designs.

The idea behind the E Tu Whānau campaign is about creating a future for our whānau, hapū, and iwi, in supporting the building blocks for positive change. For this poster series several Māori koru patterns were illustrated to represent the emotions surrounding each poster’s message. The color gradient’s chosen while being distinguishably different allow each poster to uniquely convey and embody it’s message while layered with a clear typographical hierarchy.

Client: Pharmacy Guild

Custom vector logos with iconography.

This logo package was created for Pharmacy Guild of New Zealand to provide a fresh and lively aesthetic experience to symbolise a value adding system, for an upcoming web application suite. The cross icon and its enclosure were designed in accordance to the established PGNZ and PSL brands, creating visual ties between the identities, which act as a reference to the contribution, both organizations are playing, in the existence of GuildLink.

The styled logotype also acts as a friendly reminder of the uncomplicated and simple operation of the software, with the blues and golds of the colour palette, taken also from existing PGNZ and PSL brands, suggest professionalism and value for money.

Client: Bowman Consulting / Andrew Bowman

Full color business card and identity package

Using the creative guidelines discussed with Andrew Bowman, we constructed a fresh identity to represent Bowman Consulting accompanied by a limited-print run of business cards. The created logotype is stripped-back, focusing on a light, clean and professional aesthetic. In designing the business cards we omitted any heavy elements that would cause conflict in order to enforce the brand on a variety of contrasting backgrounds.

2009/10 Annual Report
Client: Downstage Theatre Trust

Double sided 4 panel fold out brochure, two colour.

Commissioned by the Downstage Theatre Trust this annual report compiles the financial and theatre-centered statistics of Downstage’s 2010 programme run. Printed in two colours on offset paper the document contains a presentable, and solid account of information while maintaining a simple approach with a modest budget.

Pharmacy Guild of New Zealand

Health information cards and display stand

Our client required a set of cards for pharmacies to assist patients with managing their medical conditions. The solution we designed was a wallet sized fold-out card that outlined some quick facts, do’s and don’ts for each condition and includes a monitoring chart for patients to track their progress. We designed cards for Weight Management, Heart Health and Warfarin Management. A display stand for the cards was also required. The stand needed to be economical to produce and to send out to pharmacies. We designed and branded a stand made from a heavy weight durable card that could be mailed out flat-packed in an envelope and can be easily assembled.

Playmarket – Brand Identity

Letterhead  + Business card + DVD

The brand identity crafted for the New Zealand playwrights Playmarket brings together the use of basic natural paper stocks to create an easily identifiable brand-experience that leaves a bold impact on the individual. The dynamic typographical collage was created to represent the brands involvement with New Zealand theater and to show the diversity in being not only an agency and bookshop but also as a script advisory service.

Is it really love?
Client: Wellington Women’s Refuge

Die cut, heart-shaped brochure. Full colour.

Brief: The objective of this print-job was to design a mini-brochure appealing to a younger female audience, to be given away along with other goodies. After budget considerations we came up with the concept of the heart brochure, and worked with the client and printer to tweak text and info to fit format. The result speaks for itself.