Many people think that typography is just using Helvetica in a large font size and making some of it bold. But there is more, much more. Typography is the art and technique of arranging type in order to make the text or message easily understood. Typography is all about the details.
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Custom designed ‘thank you’ cards.

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Three important rules of publishing are:
1. Proofread, 2. Proofread, 3. Proofread.
The practice of proofreading is almost as old as the invention of the printing press.

Recently we experienced this, and quite literally got our hands dirty learning about letterpress printing at the Victoria University Wai-te-ata Press.
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